Online store for a streetwear brand: men's, women's and kids' collections, the Iconic line and accessories, in Italian and English.
Barrow captures the spirit of a rebellious generation of digital natives with a strong need for individuality. The online store carries that tone on every page, from the home-page campaigns to the product pages.
Key features
A Shopify store with men's, women's and kids' collections, the Iconic line and accessories.
Sizes and colours always in view, with sold-out items flagged in the grid.
Italian and English, an Instagram feed and a newsletter.
The brand's stock is connected to its shops through my inventory sync.
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